Speakers & Topics

International speakers
and organic talks

Marieke van de Rakt

CEO of Yoast

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The importance of readability for SEO

At Yoast, we’re convinced that writing in plain and understandable language can get you more visitors. In this talk, I’ll explain why humans and search engines love easy to understand copy, and I’ll give tips on creating it.

Marieke founded Yoast Academy and manages the marketing and project teams at Yoast. Her expertise lies in content SEO and site structure. Marieke is married to Joost de Valk.

Bastian Grimm

CEO & Director Organic Search of Peak Ace

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Migration best practices 2020: Successfully relaunching your website

Bastian Grimm will share hands-on advice on how you should plan your migration, as well as how to avoid the most common SEO problems. Attend this session, and you will be well - equipped for one of the biggest SEO challenges: your next (smooth!) relaunch.

Bastian is a renowned expert in large-scale, international SEO. He oversees Peak Ace’s search engine optimisation which is scooping up trophies at both the European Search and Drum Search Awards.

Alexandra Tachalova

Founder of Digital Olympus

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Email outreach strategies that you won't find in Google

Alex will share what email outreach strategies make sense for any business type. As a bonus, this approach can help you bring in links within a few hours.

Alex is a digital marketing consultant. She was responsible for advancing SEMrush’s brand presence in European markets. Alex appeared at all the major search industry events such as BrightonSEO, Ungagged, SEOzone, SMX, SEMdays.

Venchito Tampon

Marketing Director & Co-Founder of SharpRocket

10 Scalable Content Creation and Link Building Tactics

Content and links are the top 2 search ranking factors of Google. Learn actionable strategies and tips on how to create and promote content assets that get high-quality backlinks to drive more organic traffic to your website.

Venchito‘s agency provides link building and content marketing services to big brands and SEO agencies in whole world. He has been featured at top publishing websites like Inc. Asia, Huffington Post, Search Engine Journal, and Forbes.

Fili Wiese

SEO Expert at SearchBrothers

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Better Understanding Google Penalties

Join ex-Google engineer Fili to learn all about how to avoid being penalized by the search engines. Walk away with a deeper understanding of how and why penalties get applied, how to recover from them, how to prevent them from being applied to your website and how to submit actionable web spam reports.

Fili is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. Having penalized countless websites for Google Webmaster Guidelines violations for years during his time at the Google Search Quality team, Fili is the world's leading expert on the topic.

Pavel Ungr

Heavy-duty SEO Consultant

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10 tasks to prevent End Game in long term SEO strategy

Imagine this: you finish keyword research, you have the right structure of the website and solved every technical issue. What now? I show you my best practice what to do when hard SEO daily work knock on your door. 15 years daily SEO routine for your brains.

Pavel Ungr is like a synonym for SEO in Czech republic. He used to work for biggest Czech marketing agencies Ataxo and H1 since 2009. From 2013 he works as a freelance SEO consultant for high competitive clients from Czech and Slovak republic, Hungary and USA.

Gábor Papp

SEO Expert at The Pitch

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Manual vs. Automated SEO? Well, call it semi-automation!

Be it keyword research, content strategy, content optimization, tech audits, fixes or analysing competitors. There are certain tools and best practices you can use to (semi-)automate your SEO processes. So you can: "Deliver more. In less time."

Gábor is Hungarian SEO star. He organizes well-known SEO, PPC and analytics conference in Hungary Digital Cube. He works with large international clients, tech companies and even a New York Times Bestseller Author.

Thomas Kloos

Managing Director at .kloos

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SEO strategy: where to put your money

Strategy and budget-allocation can make or break a project. Thomas will look at strategies for 3 different scenarios, show how to set realistic goals and when to see SEO as part of a larger marketing mix. To succeed with SEO, you sometimes have to go beyond just SEO.

Thomas runs an SEO agency in Vienna with a heavy focus on international projects and a strong client base in the US. He’s been doing SEO for 15 years and is still as excited about it as on day one.

Alexander Rus

Managing Director at Evergreen Media

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How to rank videos on YouTube and in Google Search

YouTube is the second largest search engine and the second most visited site on the web, right after Google. In this session Alexander will show you why getting into video in 2020+ is essential, how to setup up a content strategy that works long-term, which tools to use and how to rank videos in Google search to get as much exposure as possible.

Massive SEO nerd, as he calls himself! Alexander is one of the most experienced SEO experts in Austria. He is leading 20-member SEO team and sharing his know how on biggest Youtube channel about SEO in German language with more than 7000 subscribers.

Steven van Vessum

VP of Community at ContentKing

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International SEO: winning by working smarter instead of harder

You can't beat big brands with massive budgets only by working hard. You need to work smart. Take advantage of being able to make decisions quickly, and by picking battles you can actually win. In this talk, I'll share some interesting examples and approaches to beating big brands by working smarter.

Steven is in charge of Content Marketing and SEO at ContentKing. He manages the ContentKing Academy, and contributes to industry news outlets such as Search Engine Journal and Content Marketing Institute.

Mikuláš Prokop

SEO Consultant at Visibility and SME

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How to Take Down a Server of a Big Media Website

Elections or sports championships are among the most searched topics on Google in Slovakia. Learn about the award-winning SEO strategy that helped the news website www.sme.sk win these kinds of events in organic search for the last couple of years.

Mikuláš won the most prestigious digital marketing award in Slovakia called Digital Pie in 2019 for his SEO work on SME.sk (top online media website in Slovakia).

Zdeněk Dvořák

Freelance link builder

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Zdeněk is a freelance link builder and Head of SEO at Biano. He publishes online from 2001 and does SEO stuff from 2010. He´s helped small business as well as big ecommerce players.

Mihai Vinatoru

Managing Partner at DWF

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SEO in the Personalization Age

SEOs need to "move the battleground" from the transactional keywords towards the informational ones, in order to have more chances of winning a battle before it even starts.

When Google was only 3 years old and Wikipedia was still a hundred pages website, Mihai provided SEO services to local and international companies. He is currently managing the largest SEO company in Romania.

Šárka Jakubcová

SEO Specialist at Taste Medio and Kaseopea

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How To Use Data To Boost Your Ecommerce SEO

Useful tips for advanced work with data from common SEO and analytical tools. The focus will be on how to choose, combine and interpret them. We will also demonstrate how to use the results in practice and improve business performance.

Šárka is active in SEO for 10 years and focuses mainly on technical & content SEO. She loves working for big online shops.

Tibor Peták

SEO Consultant at Gradeta

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Website Information Architecture based on Faceted Classification of Keywords

Imagine all the search phrases relevant to your website. Usually, there are hundreds or thousands of them. Do you see the structure in them? If not, Tibor will show you how you can leverage the keyword data to improve your website's structure and navigation which results in a substantial growth of organic traffic and conversions.

Tibor’s speech on SEO zraz 2019 was among the best rated. Tibor is the top of mind SEO expert on Slovak market.

Daniel Duriš

Consultant at Basta Digital

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A Year After Medic Update: Downs and Ups and Lessons Learned

Medic Update. The Medic Update. It caused horror and fear in SEO community, especially for us who have been working with health industry clients. Daniel will talk about how Medic update hit one of their clients at Basta digital obliterating them from SERP. How did they (and the client's business) cope with it? What steps did they take to bring them back and even radically increase organic traffic a year after? Daniel will also present his survey among other SEO specialists on their experience with Medic update a year after.

Daniel Duris is the Lead Consultant at Basta Digital, a Key Google Partner Agency based in Bratislava, Slovakia. He has been working with clients in the field of search engine optimization since 2003. In 2006 he co-founded Basta Digital, which offers complete performance digital marketing for ambitious companies in the European Union. In addition to his main area of SEO expertise, he also specializes in digital analytics and automation/data integration.

Michael Szatmáry

Moderator of the event

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Your host for the day is stand-up comedian.

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Stará Tržnica (The Old Market Hall)
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Included in ticket price:

  • all-day entry to #seozraz and afterparty
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  • organic #seozraz t-shirt

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