Crawl to the biggest
SEO conference
in the CEE region

Pavel Ungr

Heavy-duty SEO Consultant

10 tasks to prevent End Game in long term SEO strategy

Imagine this: you finish keyword research, you have the right structure of the website and solved every technical issue. What now? I show you my best practice what to do when hard SEO daily work knock on your door. 15 years daily SEO routine for your brains.

Pavel Ungr is like a synonym for SEO in Czech republic. He used to work for biggest Czech marketing agencies Ataxo and H1 since 2009. From 2013 he works as a freelance SEO consultant for high competitive clients from Czech and Slovak republic, Hungary and USA.

Thomas Kloos

Managing Director at .kloos

SEO strategy: where to put your money

Strategy and budget-allocation can make or break a project. Thomas will look at strategies for 3 different scenarios, show how to set realistic goals and when to see SEO as part of a larger marketing mix. To succeed with SEO, you sometimes have to go beyond just SEO.

Thomas runs an SEO agency in Vienna with a heavy focus on international projects and a strong client base in the US. He’s been doing SEO for 15 years and is still as excited about it as on day one.

Steven van Vessum

VP of Community at ContentKing

International SEO: winning by working smarter instead of harder

You can't beat big brands with massive budgets only by working hard. You need to work smart. Take advantage of being able to make decisions quickly, and by picking battles you can actually win. In this talk, I'll share some interesting examples and approaches to beating big brands by working smarter.

Steven is in charge of Content Marketing and SEO at ContentKing. He manages the ContentKing Academy, and contributes to industry news outlets such as Search Engine Journal and Content Marketing Institute.

Zdeněk Dvořák

Freelance link builder

Zdeněk is a freelance link builder and Head of SEO at Biano. He publishes online from 2001 and does SEO stuff from 2010. He´s helped small business as well as big ecommerce players.

Šárka Jakubcová

SEO Specialist at Taste Medio and Kaseopea

How To Use Data To Boost Your Ecommerce SEO

Useful tips for advanced work with data from common SEO and analytical tools. The focus will be on how to choose, combine and interpret them. We will also demonstrate how to use the results in practice and improve business performance.

Šárka is active in SEO for 10 years and focuses mainly on technical & content SEO. She loves working for big online shops.

Daniel Duriš

Consultant at Basta Digital

A Year After Medic Update: Downs and Ups and Lessons Learned

Medic Update. The Medic Update. It caused horror and fear in SEO community, especially for us who have been working with health industry clients. Daniel will talk about how Medic update hit one of their clients at Basta digital obliterating them from SERP. How did they (and the client's business) cope with it? What steps did they take to bring them back and even radically increase organic traffic a year after? Daniel will also present his survey among other SEO specialists on their experience with Medic update a year after.

Daniel Duris is the Lead Consultant at Basta Digital, a Key Google Partner Agency based in Bratislava, Slovakia. He has been working with clients in the field of search engine optimization since 2003. In 2006 he co-founded Basta Digital, which offers complete performance digital marketing for ambitious companies in the European Union. In addition to his main area of SEO expertise, he also specializes in digital analytics and automation/data integration.